Evolution 2014: an event in the sign of innovation and quality took place at Breganze Harvesting Operations in July 2014
Dealers and journalists came from all Europe, Turkey and Russia to take part to the launch of the new ranges of combines made in Breganze.
Breganze September, 2014. A captivating and stylish family look and cutting edge technology: these are the main characteristics of the new ranges in the Fendt, MF and Laverda colors launched at Breganze in July 2014.
The event developed on an internal surface of 7 hectares and of 25 in total through a factory tour specifically structured to allow the visitors to fully understand all manufacturing processes of one of the most modern and well organized production plants in our industry. This demonstrates the great commitment of AGCO Breganze to deliver very high quality and efficiency. Various interactive stations were arranged inside and outside the plant, where a specialist illustrated the working processes of that area with the support of multimedia devices, screens, 3D videos: starting from the engineering department, to the lean production; from the material planning to the supplying of each single components to the way it is moved, worked and assembled; from the new paint system to the shipping and the spare parts department…
Besides all technical and technological aspects, the discovery of AGCO Breganze offered an exclusive atmosphere and refined setting based on a concept aiming to “make the factory alive”. So the dinner was organized inside the factory in front of the main assembly line, with the aperitif served on a cutting table while the welding robots were moving at the sound of music on the background and a graffiti writer was painting images of combines on big panels. The final show in the new visitor center AgriDome captured the attention of all visitors with an emotional video mapping on the combines and an amazing 3D video in sequence and the final unveiling of the new machines.
For further information:
Communications and Public Relations Manager Harvesting
AGCO S.p.A. – Via F. Laverda, 15/17 – 36042 Breganze (VI)
Tel.: 0445 - 385 305
Fax: 0445 - 385 593
Mob.: 335 84 55 892