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2013-06-18

Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists

Estimated over 400 people present at the agritourism farm of Maria Luisa Tocchi, for the event in Pantalla di Todi (PG)

Breganze, June 18, 2013.  Throughout the day a significant amount of customers, visitors and Italian friends, as well as delegations from Bulgaria, Romania, Switzerland and Turkey attended the event. The diligent and tireless Otello Spaccini, Laverda’s dealer of Pantalla di Todi, hosted the event, which took place in a typical Umbrian rural landscape, reconciling the soul and senses.

After the first institutional 140th anniversary celebration held on May 12th in Breganze, the demonstration of three different types of machines at work: the M300 MCS on level ground, M400 LCI (Levelling Concept Integral) capable of transversal levelling of up to 20% and the hillside combine, Al Quattro Techno, for crosswise levelling of up to 40%, 30% uphill levelling and 10% downhill, proved to be the most appropriate way to pay tribute to a brand, with a strong history and a tradition unchallenged, still having much to offer.

"A hundred and forty years means a lot, said Laverda’s CEO Francesco Quaranta in a video message, but the best is yet to come. At Laverda I not only found a company, but the know-how and the passion of the people who work there and, thanks to investments from AGCO, together we can achieve new levels of excellence. Starting in January one of the most modern painting systems that exists today will be in full operation at the factory, and if you come to visit us in Breganze, you can see for yourself the progress made so far." Quaranta concluded his speech by thanking Otello Spaccini for his hospitality, an expression of the true soul of Laverda.

Mark Sanders, Harvesting Marketing and Sales Director of AGCO’s EAME region, came from Switzerland to specifically attend the event, stressing the importance of the Laverda brand and products within the strategy of the Group.

After a review of the major historical stages in Laverda’s history and a brief overview of the range by Luciano Parise, Laverda’s marketing manager, the feast began, with the entertainment of a local band, the blessing of the community priest and greeting of the mayor of Pantalla di Todi, Carlo Rossini.

 

For more information:   

Simonetta Lambrocco
Communications and Public Relations Manager
Laverda S.p.A. – Via F. Laverda, 15/17 – 36042 Breganze (VI)
Tel.: 0445 - 385 305
Fax: 0445 - 385 593
Mob.: 335 84 55 892
e-mail: Simonetta.Lambrocco@AGCOcorp.com

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Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists
Laverda celebrates its 140th anniversary in the field with dealers, customers, importers and journalists