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2013-11-29

Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets

The Vicenza-based company belonging to the American AGCO Corporation and specialized in the production of combine harvesters, hosted the event on November 26th, organized by the consulting firm Festo CTE

Breganze, 29.11.2013. “The AGCO Group is the third largest player in the global business of agricultural mechanization and has always invested heavily in research and development. Our mission is to achieve profitable growth through superior customer service, reliability, quality and commitment,” said Francesco Quaranta, Vice President & General Manager AGCO EAME Harvesting and CEO of Laverda S.p.A, in his opening remarks.

After the acquisition by the American corporation in 2011, the Breganze company has become the center of excellence for the production of combine harvesters for the entire AGCO Group intended for EAME markets (Europe, Africa, Middle East). Even the product lines previously manufactured in Randers, Denmark, were transferred here, confirming the value of Made in Italy and Italian innovation in the world and in contrary to what is happening in the current difficult economic situation that sees a steady decline of competitiveness in the country's entire system.

“The strategy for success requires the ability to produce quality products and a strong focus on innovation and Breganze has a good story to tell," Quaranta continued. "In Laverda I not only found a company, but more importantly the know-how and the passion of the people who work here and, thanks to AGCO’s investments, we can achieve new levels of excellence. We are intervening in the processes of the operations area to further improve productivity and rapidity.”

In order to be innovative, flexible and efficient it is necessary to make use of reliable and effective processes and involve employees at every level. This was the main theme found in the presentations of the CEO of Marelli Motori, Roberto Ditri, the manager Armando Andreassi of Macaer and general manager of Zoppas Industries Heating, Frederick Zoppas, and in line with what Festo CTE endorses, one of Italy’s leading consulting firms in the industrial field.

 

For more information:   

Simonetta Lambrocco
Communications and Public Relations Manager
Laverda S.p.A. – Via F. Laverda, 15/17 – 36042 Breganze (VI)
Tel.: 0445 - 385 305
Fax: 0445 - 385 593
Mob.: 335 84 55 892
e-mail: Simonetta.Lambrocco@AGCOcorp.com

 

foto per gentile concessione di Riccardo Chiesa - FESTO C.T.E. srl

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Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets
Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets
Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets
Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets
Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets
Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets
Meeting between Companies at Laverda to talk about what are the winning strategies for growth in global markets