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2012-11-13

Miss Italy 2012, patroness of Laverda’s stand at EIMA Bologna, revealed the Breganze Company’s latest technology and design

Interest and great turnout of professionals, at the November 7th event with Miss Italy and Laverda’s M 410 as the protagonists

Breganze, November 2012.   Laverda presented many new features and launched its new brand at EIMA International: the exhibition of agricultural machinery held from 7 to 11 November in Bologna.

Under the spotlight at the Laverda Stand, the exceptional patroness, Giusy Buscemi, Miss Italy 2012, had the task of unveiling the Breganze Company’s latest technology and design, November 7, the inauguration day of the expo.

"The presence of Giusy Buscemi, a symbol of Italian beauty, is significant for our journey. Her effortless and fresh image, rightly represents the innovative turn of Laverda, "said Francesco Quaranta, Vice President and General Manager AGCO EAME for harvesting and CEO of Laverda. "We are a brand that in the 2012-2013 season celebrates its 140th anniversary and has always been identified with the history and evolution of agricultural mechanization. Today, we are the only ones in Italy, producing combine harvesters and the Breganze plant is proof of Italian excellence in Europe and the world, "said Quaranta.

"Here I feel at ease - said Miss Italy - because I consider myself a country girl. Today I saw the energy and the technology of our country applied to the world of agriculture.

A large company launched toward the future, a beautiful thing in our busy world. "

To underline the important changes that have taken place in Laverda within the last year, Laverda has launched an entirely new brand. A brand with high-impact simple graphics and that expresses the strength, dynamism and driving force of the company. Now more than ever before, Laverda is able to offer its customers first class service, cutting edge technology and uncompromising quality, with undisputed operational reliability.

Skills well summarized by the tagline that accompanies the new brand:

Laverda, our reliability, your productivity.

 

For further information:

Simonetta Lambrocco
Communications and Public Relations Manager
Laverda S.p.A. – Via F. Laverda, 15/17 – 36042 Breganze (VI)
Tel.: 0445 - 385 305
Fax: 0445 - 385 593
Cell.: 335 84 55 892
e-mail: simonetta.lambrocco@AGCOcorp.com

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Miss Italy 2012, patroness of Laverda’s stand at EIMA  Bologna, revealed the Breganze Company’s latest technology and design
Miss Italy 2012, patroness of Laverda’s stand at EIMA  Bologna, revealed the Breganze Company’s latest technology and design
Miss Italy 2012, patroness of Laverda’s stand at EIMA  Bologna, revealed the Breganze Company’s latest technology and design
Miss Italy 2012, patroness of Laverda’s stand at EIMA  Bologna, revealed the Breganze Company’s latest technology and design
Miss Italy 2012, patroness of Laverda’s stand at EIMA  Bologna, revealed the Breganze Company’s latest technology and design